According to a survey released by the Japanese media on the 22nd, about 80% of food and daily necessities in Japan have risen in price within a month after the earthquake, due to factors such as the price increase of raw materials and the drop in production capacity after the disaster.

According to the survey data released on the same day by the "Nihon Keizai Shimbun", about 80 percent of the 40 items such as foods have risen in price within a month after the earthquake. In the Tokyo metropolitan area, Natto prices increased by 19%, toilet paper prices by 16%, and instant noodles by 13%. The price of eggs, which had not been floating so often, rose by 18% due to the reduction in post-disaster supply in Ibaraki Prefecture. In the severely affected northeastern region, the prices of 31 household items rose, among which eggs rose by 39%, instant noodles and natto rose by 28%, and toilet paper rose by 15%.

Food and daily necessities manufacturers have traditionally provided wholesalers and retailers with "promotional fees", and shopping malls and supermarkets have "common special" activities. However, after the disaster, some foods and daily necessities are in short supply, and price-cutting promotion activities have been hard to find. The products that often used to hit “promotional licenses” have increased in price, such as natto and beer that Japanese consumers love. Seeing that it is time to enter the summer, the production capacity of the major Japanese brewers is unlikely to return to the pre-earthquake level in the short term, and beer prices are expected to rise.

In addition, due to the decrease in sales of new cars, the decline in the supply of second-hand cars, and the increase in demand in the affected areas, second-hand car prices have been bullish all the way. In particular, small second-hand cars have become popular due to rising oil prices. The second-hand Toyota Prius has increased its price by 120,000 yen (about US$1,465) from the beginning of the year, and the used Suzuki Alto has increased its price by 60,000 yen (about 733 US dollars).

Analysts believe that the rise in the prices of food and daily necessities is caused by the temporary supply shortage after the disaster. Currently, the trend of consumer control of family expenditure is obvious, and the market demand is not yet prosperous. It is still difficult to determine how long the price rise trend can last.

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