Release date: 2016-10-13

Yesterday (October 11th), Baidu officially held a theme launch conference in Beijing to open a new model of smart healthcare. Baidu Medical Division released the “Baidu Medical Brain” and announced the official application of its own artificial intelligence technology. In the medical health industry. This can be seen as another layout of Baidu in the medical field. Previously, Baidu’s most influential product in the medical field was still based on Baidu search, but with the “hemophilia paste event” and “Weizexi incident”. The introduction of the "Interim Measures for Internet + Advertising Management" and the supervision of the public opinion, the service is facing a decline in revenue and can not truly meet the needs of patients. For Baidu, "connecting people and information, people and services, people and intelligence "Obviously there is still a big gap. Previously, Baidu also launched Baidu doctors based on appointment registration, medical navigation based on Baidu map, etc., but basically did not form a real influence.

Connecting people and intelligence

At the Baidu World Congress held in September this year, Li Yanhong emphasized that the next scene of Internet+ has arrived. Artificial intelligence is infiltrating into various industries. “Artificial Intelligence+” has been opened. Based on this judgment, Baidu’s current business layout is further Artificial intelligence direction layout based on its own powerful data and search technology.

According to reports, Baidu Medical Brain has undergone more than two years of "real combat training" before it was officially launched. It was launched as a new plan at the Baidu World Congress in 2014.

In the view of Baidu Medical Department, the three stages of medical services are connecting people and information, connecting people and services, connecting people and intelligence, and most mobile medical platforms in China are at the stage of connecting people and services. The launch of Baidu's medical brain marks that Baidu Medical has entered the third stage of human and intelligence.

At the press conference, Baidu President Zhang Yaqin elaborated on these three stages:

The first stage: connecting people and information, the early need is simple information acquisition, this stage has been completed.

The second stage: connecting people and services, helping patients directly match nearby hospital doctors, registration, nearby pharmacies, etc., this is still going on.

The third stage: connecting people and intelligence, through the artificial intelligence technology facilities of Baidu Medical Brain, to build a platform for the entire medical industry. We must know that future medical care will not be limited to afterwards, but we will make accurate predictions beforehand, using intelligent hardware and various key data of users on the platform to provide users with personalized medical treatment, precise medical treatment, and prevention. Everyone will have a private doctor with artificial intelligence, paying attention to the condition 24 hours a day. Once artificial intelligence observes abnormal data, it will provide accurate and personalized services. It can be a preventive plan or a treatment plan. In short, the future The medical care will be inseparable from artificial intelligence.

Three aspects of development

According to the introduction, Baidu medical brain products will be based on patients, doctors and open platforms.

Patients: Mainly based on intelligent data judgment, providing patients with self-diagnosis judgment service, which is also the most commonly used function for everyone to use Baidu search. Taking skin diseases as an example, Baidu Medical Brain can analyze and process the skin symptom pictures uploaded by users through advanced image recognition technology and machine learning technology, which can help patients discover and identify skin diseases for more accurate prevention and timely treatment. . This is actually similar to the “light consultation” platform. The current “light consultation” answers are also based on automatic response and matching of data analysis.

Doctor level: Baidu medical brain is mainly used as an auxiliary medical tool, including three aspects. First, it can simulate the doctor's consultation process and improve the doctor's work efficiency. Secondly, based on massive big data and artificial intelligence analysis, Baidu can help. The doctor diagnosed the incurable disease and found a strategy for the right medicine, similar to what IBM Waston is doing now. Finally, it is for graded diagnosis and treatment. Baidu medical brain can collect, summarize, classify and sort out the patient's symptom description during the operation, and assist the primary doctor to complete the consultation.

Open platform: Baidu will carry out various cooperations on related technologies, services and related enterprises in the upstream and downstream of the industrial chain, such as medical equipment, medicine, insurance, etc., to achieve its "advantages of Baidu technology, change the match between traditional doctors and patients, and seek common people." The purpose of health and well-being.

Still need to work hard in the future

Li Zheng, general manager of Baidu Medical Division, said that Baidu Medical's brain-targeted products are similar products of Google and IBM. However, compared with IBM Wastion, it has been in the medical industry for several years, accumulated a wealth of clinical experience, and has begun to gradually enter the commercialization stage. Baidu medical brain may still have a long distance from the real intelligent auxiliary diagnosis. The way to go.

According to foreign media, today, IBM has reached a "five-year global strategic cooperation plan" at Siemens Medical, aiming to use Siemens' global medical sales network and channels and connections to enter the market for global medical and health applications. In the Chinese market, IBM launched the IBM Watson for Oncology oncology solution through the designated operation service provider Hangzhou Cognitive Network Technology Co., Ltd., and has begun to try in 21 hospitals.

In any case, in the view of Medical Valley, artificial intelligence medical treatment must be the direction and trend of future medical service development. As the first publicly released artificial intelligence medical service in China, although there is a certain gap, it is expected that Baidu medical brain can go further and better. Well, the road is getting wider and wider, and it is driving the domestic artificial intelligence medical care.

Source: Medical Valley

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