On January 12th, overnight, the news that "Jingdong was home to close the door-to-door service" was overwhelming. For this news, many people have misunderstandings, and even the media has stated that "Jingdong is at home to close the service." As an important business of JD.com, is the medical health category part of the closed business? The reporter contacted Shao Qing, the general manager of Jingdong's home health business department, which made relevant clarifications and explanations to the outside rumors.

Shao Qing said that Jingdong’s home closure was a category of “home service”, which included sub-services such as housekeeping, massage, home appliance cleaning and laundry care, and medical health did not fall into this category. He said that the current Jingdong health home service is still operating normally.

京东到家关闭上门服务,医药健康业务还照做

On-site service is closed and medical health next door is still operating as usual

However, according to Yibang Power Network, Jingdong Medical Health has actually been on the line for home injections, home medical examinations, and door-to-door glasses. Shao Qing revealed that these businesses have stopped. In his view, there are two major dilemmas for on-site services for health purposes:

First, non-just-served customers are difficult to grasp, and the conversion rate is low. Second, the financing environment is not good in 2016. Some financing-driven service companies are difficult to survive. Many of these types of startups have died, leading to health services on the supply side. Has begun to shrink.

Under such a background, Jingdong’s home-based medical health business began to focus on the project of delivering drugs to the door. “Healthy services come to the door, no time, no energy, no customers.”

At present, Jingdong's home delivery business model mainly relies on O2O. By online order matching pharmacies (such as Dashenlin, ordinary people, etc.), users can choose to place orders directly from nearby pharmacies. According to different distribution capabilities, there are different delivery speeds such as half-hour delivery and next-day delivery. In addition, Jingdong is still trying to deliver services at night. Shao Qing once revealed to Yibang Power Network that more than half of Jingdong’s home health business is currently delivered in 30 minutes.

京东到家关闭上门服务:医疗健康业务不属于关闭范畴

Not long ago, Shao Qing said in a questionnaire survey of Yibang Power Network that the growth of medical health business (including the number of orders, GMV) that Jingdong arrived home this year exceeded expectations. In the future, both online and offline chains will increase. Investing in the O2O business.

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