Roses went straight to Cloudy Chocolate ushered in a price cut

Nearly a week away from February 14th, all kinds of Valentine's Day gifts have been placed on the counter of the business early. Among them, the most important essential items for Valentine's Day - the rose has begun to increase prices, while the hottest chocolates with rose are ushered in a substantial promotion.

Misplaced consumption gave birth to futures Rose reporter learned from a number of flower shops yesterday that more and more Ningbo men this year have chosen “dislocation consumption” and booked the flowers for 14 days in advance. However, the price of flowers is based on the price on the day of the flower arrangement. Roses thus emerged a wave of "futures market."

Since entering February, sales rose sharply and prices have continued to rise.

Red Roses, Pink Roses, White Roses... In a flower shop on Zhongshan West Road, hundreds of roses of different species are competing and are placed in the shop's most prominent position. "The price of red roses and pink roses is 8 yuan for each branch, and 10 yuan for white roses. The price difference between different types of wrapping paper is also very different." The owner reminded that the prices of 12 red roses were tied with ordinary wrapping paper. Around Yuan, it's already 10 yuan more expensive than yesterday, and it's hard to say it after tonight. Just 20 meters away from the store, another flower shop is also "up and down", the female shopkeeper said that the store's roses are mostly divided into domestic and imported goods. In general, imported goods are required. It is more expensive than domestically produced goods, and each type of imported goods is also divided into threes and sixs according to different prices of the product. “For example, the Blue Enchantress, domestic blue enchantress price of 50 yuan, one imported goods, there are 120 yuan, 130 yuan and 150 yuan in three different price levels.” According to the customer revealed that in the first two days, the The domestic price of the varieties is less than two-thirds of the current price.

“Rose once a day.” In the interview, the shopkeepers frankly stated that according to the usual practice, the rose price must rise on Valentine’s Day, but in the end it is “who is not allowed to eat”. A wholesaler named Li Shanghua said that in their industry, flowers are delivered every day, and the main source of supply is from Yunnan. Rising freight rates and rising demand are likely to drive up prices on Valentine's Day.

It seems that the rise in the price of money seems to be "a foregone conclusion," and some savvy men decided to "get ahead." This reporter learned that many men this year began to order flowers 10 days before Valentine's Day.

"It's better to book at a later date than in the early days. My heart is also one step faster." Mr. Zhang, who came to pick up flowers, said that he remembered buying roses in the afternoon of Valentine's Day last year. The two-storey flower shop was out of stock. This advance purchase was It is to ensure that roses can be bought. But for more bookers, the purpose of early flowering is to avoid "rogue robbery." The flower-holders had calculated a small account. Taking the 7-day flower price as an example, the price of each white rose was 10 yuan. It would probably rise to 30 yuan after 7 days. A bouquet of 12 sticks would save at least 240 yuan.

For this kind of flower futures trading, many flower shop owners have expressed their willingness to try because it can attract more customers to buy flowers. In a flower shop, the reporter noticed that there were dozens of bouquets of roses on the flower bouquets in the store. Upon inquiry, they were told that the flowers had been ordered by the customers. “A lot of people make early bookings to make a difference. These are all sent out this afternoon.” The owner also stated that customers can also take flowers early on the day of the booking (14th), and the prices are of course settled at the price on the date of the flowers.

Is it not equal to making less money early? The owner of the shop said that as early as possible through the "Future Rose" money, it is also considered small profits.

Chocolate welcomes big promotions Every year Valentine's Day, chocolate and flowers are always the hottest products, this year is no exception. Unlike the roses, the price of chocolate did not increase significantly due to the arrival of Valentine's Day. Some merchants also used promotional cards to attract customers.

“Starting from the weekend, chocolate brands have launched promotional activities one after another. The role of driving sales is also very obvious. At present, the sales volume of supermarket chocolate is already twice as usual, and it is best to sell traditional chocolate's three brands, Ferrero, Dove, Hershey.” Hu Huachong, head of China Resources Vanguard Supermarket, said that chocolate usually has very few promotions, and Valentine’s Day promotions can be said to be more intense in the year.

In addition, the reporter learned from Taobao data that in the most recent week, 790,409 pieces of chocolate were sold, and 1,446,628 were searched, up by 268.79% compared with the previous period. A total of 99,680 people were purchased, of which 36.4% were men and 63.6% were women. Compared to 96,829 people who purchased 624,502 last year, they have all improved. However, last year, the proportion of men and women buying was basically the same.

Buying movie tickets may "fail" on the same day

In order to be able to watch cheap and good-looking movies on Valentine's Day, Xiao Lu began to pay attention to the purchase of movie tickets at several theaters over the weekend. He was disappointed with the fact that almost all movie theater tickets for group purchases were on the market. Clearly labeled "No use on February 14th."

“The Valentine’s Day coupons for the day cannot be used. In fact, almost all of the discounts were disabled on Valentine’s Day, including Tuesday’s regular half-price tickets (Tuesday on Valentine’s Day),” said Zhang Mingfang, the director of Ningbo Film Center.

The reporter learned that Valentine's Day and Christmas are the two most popular festivals in Ningbo each year. Basically, movie tickets for the entire audience will be sold at full price.

“According to the experience of previous years, the most difficult time for Valentine's Day to buy tickets is between 7 pm and 10 pm. This year, considering that the next day of Valentine’s Day is a working day, we have no open market, and to some extent, we will make The number of people in the film is even more concentrated. Therefore, it is best for consumers to buy tickets in advance and watch the movie at the wrong peak.” Zhang Mingfang said.