Yuyue Medical 's Internet medical platform, which is closely watched by the capital market, is scheduled to be put into operation next month. It will introduce patient traffic through contracted doctors to deliver hardware devices in outpatient clinics, and create comprehensive medical services for collective product sales and post-patient management. platform.

It is worth mentioning that, as a leading domestic medical equipment company, Yuyue Medical has accumulated a certain experience in Internet operation by opening brand flagship stores on e-commerce platforms such as Tmall and Jingdong. Last year, the company introduced Sequoia Capital as a strategic investor, and the latter's rich experience in investing in the Internet has made the capital market full of imagination in the layout of Yuyue Medical in the Internet medical field.

In February of this year, Yuyue Medical Announcement and Yuyue Technology, Wu Qun and Zhang Yong jointly invested to establish Suzhou Medical Cloud Health Management Co., Ltd., and Yuyue Medical invested 5 million yuan, accounting for 10%. Suzhou Medical Cloud Company is mainly engaged in the Internet. Health management services, research and development of intelligent hardware and Internet drug trading. Under the general trend of home medical device companies entering Internet medical care, the Internet strategy of Yuyue Medical has gradually surfaced.

Test water diabetes management

"It may be that all operations are carried out. It may be that several pilots will be selected first, and there will be some action next month." Yu Yue medical company told the author that the medical cloud will start from the chronic disease of diabetes and will gradually expand in the future. To other diseases such as hypertension, gynecology and pediatrics.

The person said that in the early stage, the company's hardware equipment was directly delivered to the patient through the contracted doctor in the outpatient service. The disease data detected by the patient through the hardware device will be transmitted to the cloud, and then pushed to the outpatient doctor of the delivery device through the company system to help the doctor. Realize patient management after diagnosis. “Medical cloud channel is the company's Internet medical platform. In the future, it will also sell health products and medicines. The company will also declare the qualification of Internet transactions. The income of this part of the business will be divided into contracted doctors.”

She further pointed out that the medical cloud will start from the beginning of diabetes, and the blood glucose meter equipment used for medical cloud business has completed product design. Since the software function of data transmission is added only to the original detection function, the product declaration procedure is very simple. It is worth mentioning that the company has signed contracts with 17 endocrinologists. "The doctors who cooperate are the director-level doctors of the department, and they are the masters of the endocrinology in all parts of the country."

"The company's business will not impact the hospital outpatient business. Patients with hardware to go home will not harm the hospital's interests. The hospital is very welcome to our business, which is equivalent to helping the hospital manage patients." The company said that the company will Contracted doctors are equipped with assistants to help them with patient management, and will provide support for doctors who already have assistants.

The above-mentioned company also pointed out that considering the large financial investment in the early stage of the Internet business, the listed company is currently involved in the shareholding method, and the major shareholder has made a commitment. After the development prospect of Suzhou Medical Cloud is clear and the profit is clear, it will be injected into the listed company. .

In 2014, the e-commerce business broke 200 million, and Sequoia was very imaginative.

Yuyue Medical is mainly engaged in home medical equipment. The company has accumulated experience in Internet operation by opening brand flagship stores on e-commerce platforms such as Tmall and Jingdong. At the same time, the company introduced Sequoia Capital as a strategic investor, and the latter's investment experience in the Internet field made the market full of imagination for the follow-up cooperation between the two.

According to the company's latest disclosure of 2014 performance report, in 2014 the company achieved operating income of 1.69 billion yuan, an increase of 18.35%; net profit attributable to shareholders of listed companies was 300 million yuan, an increase of 16.42%. The Industrial Securities Research Report pointed out that the company's e-commerce platform is expected to sell more than 200 million yuan a year (the main products are oxygen generators, blood glucose meters, electronic blood pressure monitors ). Looking forward to 2015, the e-commerce platform is also expected to continue to maintain explosive growth, sales revenue is expected to reach the level of 400-500 million yuan, becoming the company's most important sales channel in the future.

In this regard, the above-mentioned company sources said that the company's traditional e-commerce model only uses third-party platforms such as Tmall and JD.com to achieve product sales, while the medical cloud is put into operation and is positioned to establish a third-party platform belonging to the company itself. “I hope that I can lead in the early stage and sum up a business model that can motivate doctors to be motivated and profitable.”

It is worth mentioning that in August last year, Yuyue Medical announced that the controlling shareholder Yuyue Technology intends to transfer 37.212 million shares to Sequoia Bright by agreement transfer, with a total price of 856 million yuan. Sequoia Capital has obvious advantages in Internet business models and network channels. The market speculates that both are expected to cooperate in the Internet medical field.

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