In order to understand the needs and preferences of Aimei people for medical plastic surgery, "Micro Medical Group" and "Hongren Medical Beauty" jointly launched the "Practical Survey of Medical Plastic Surgery Users", and the current user awareness of plastic surgery and acceptance. , select preferences, etc. conducted a full range of investigations. The survey covered the whole country, and a total of 1306 valid questionnaires were collected, which showed the current public awareness and preference of the general public for the plastic surgery and beauty industry.

Q1, do you have any relatives, friends or classmates who have undergone medical cosmetic surgery (through medical means, including drugs, instruments and surgery, to achieve the purpose of changing the external appearance of the human body and enhancing the beauty of the human body for aesthetic purposes)? (multiple choice questions)

Micromedicine Group released medical plastic surgery research report

Eighty-five percent of the respondents have been treated with medical beauty, and medical beauty is no longer the “selection that few people will make”.

Q2. Have you ever purchased a medical beauty product? (multiple choice questions)

Micromedicine Group released medical plastic surgery research report

More than half (63%) of respondents made it clear that they had purchased medical beauty products, and medical plastic surgery products have penetrated into the lives of most of us, and the penetration rate is higher than our imagination.

Q3. Which of the following types of medical beauty products have you purchased? (multiple choice questions)

Micromedicine Group released medical plastic surgery research report

Products for eye shaping, liposuction, whitening, wrinkle and micro-shaping are the most frequently purchased items for medical beauty products. Users are more inclined to choose items that are biased towards the face and shape.

  Q4, which methods do you use to get information before purchasing medical beauty products? (multiple choice questions)

Micromedicine Group released medical plastic surgery research report

The medical beauty agency/hospital official website, online medical community, and institution/hospital site are the main channels for respondents to obtain plastic and cosmetic information. Official information on medical beauty and user word-of-mouth communication will be an important way to spread medical beauty products.

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