According to industry insiders, the average cost of cancer patients going to the United States is $150,000. Despite the high cost, travel to developed countries in Europe and the United States has long been the choice of many high-net-worth people: to do plastic surgery in Korea, to test-tube babies in Thailand, to do high-end medical examinations in Japan and other non-disease services.

Today, mobile medical platforms use their own Internet advantages to bring overseas medical treatment into a new era.

The reporter found that in the past year, in addition to the traditional intermediary service agencies, some mobile medical platforms have become new competitors in the overseas medical field. The mobile medical platforms such as Chunyu International, Medical Doctor 160, and Good Doctor Online have successively entered the international medical market.

The key word for mobile healthcare in 2016 is to explore a diversified profit model. Can mobile medical care find a profit model through international medical care? What is the mobile medical gameplay? Is it possible for the overseas medical treatment market to move from high-end consumption to civilians in the future?

High growth in cross-border medical needs

On March 1 this year, the Internet Medical Service Platform officially launched the international medical platform. At the beginning of the launch, it launched three types of services: Korean plastic surgery, Japanese precision medical examination, and American critical treatment. It has docked more than 60 well-known hospitals around the world and recently launched Thai test tubes. Baby project.

Another mobile medical company, Dr. Chun Yu, entered the international medical treatment earlier. On July 22, 2015, Chunyu International Medical was officially launched. The project also covers outbound medical treatment, birth support, and overseas medical examinations.

“The small base and fast growth are the characteristics of cross-border medical treatment.” Tang Heng, executive partner of Gaotejia Investment Group, analyzed this report because of the limited domestic medical resources, the gap between equipment and technology, and drug safety. Getting medical care is getting more and more favored by wealthy people. In 2011, only 3% of the wealthy people realized that they were going overseas to seek medical treatment. In 2015, this figure has reached 40%. In the fourth quarter of 2015, the number of Chinese patients visiting overseas increased three-fold compared with the beginning of 2015.

Mobile medical new business: overseas medical treatment

The domestic mobile medical platform is also focused on the demand and growth of cross-border medical care. When interviewing 160CEO Luo Ningzheng in an interview with reporters, he can see the patient's referral request through the platform of medical treatment 160. Some patients will flow between Shenzhen hospitals and even go to Beijing and Shanghai for medical treatment. At the same time, international medical resources are a good complement to the domestic – Europe and the United States have advantages in cancer treatment, cardiology, high-end physical examination, etc., and domestic demand is also very strong. For example, Chinese patients who go to the United States for cancer treatment have several times in recent years. The speed is growing.


The domestic mobile medical platform is also focused on the demand and growth of cross-border medical care. When interviewing 160CEO Luo Ningzheng in an interview with reporters, he can see the patient's referral request through the platform of medical treatment 160. Some patients will flow between Shenzhen hospitals and even go to Beijing and Shanghai for medical treatment. At the same time, international medical resources are a good complement to the domestic – Europe and the United States have advantages in cancer treatment, cardiology, high-end physical examination, etc., and domestic demand is also very strong. For example, Chinese patients who go to the United States for cancer treatment have several times in recent years. The speed is growing.

As a high-end medical care, overseas medical treatment has experienced three stages of development. According to the report of Analysys think tank, 2000-2010 is the original exploration stage of overseas medical treatment. Very few patients take treatment as the only need and go overseas to seek medical treatment. From 2011 to 2014, club-style overseas medical institutions will rise, such as Shengnuo. A company such as Houpu Ark attracts users with high spending power to provide customized overseas medical tourism services. Since 2014, overseas medical care has entered the stage of platform development, and mobile medical institutions have communicated with domestic and foreign medical institutions through platform strategies.

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