On June 2, 2016, iiMedia Research, the world's leading mobile Internet third-party data mining and analysis organization, exclusively published the “2016Q1 China Home Beauty O2O Industry Research Report”. Ai media data shows that in 2016Q1, in the survey of the O2O application of the door-to-door US industry O2O users in China, 58 homes (including Dudu nails), Beavers, and pretty cats were ranked in the top three, accounting for 49.2. %, 33.5% and 30.1%. Ai Media analysts believe that 58 home and Beaver homes have accumulated a certain popularity by virtue of their first-in-class advantage in the market. And a year after the product went on the line, the Qiao cat gradually established its own advantages and is expected to become the dark horse of the O2O industry in the US.

The following is the details of the report:

In-depth interpretation: 2016Q1 China Medical Aesthetics O2O Industry Research Report (graphic)

In-depth interpretation: 2016Q1 China Medical Aesthetics O2O Industry Research Report (graphic)

2016Q1 China Shangmen Meiye O2O Market News

U.S. O2O company "Mei" won tens of millions of angel round financing

In February 2016, the US O2O company “Mei” won tens of millions of angel rounds of financing, and the investors were Meihe Capital and other angel investors. The round of financing was mainly used for product development and marketing. Focus on hairdressing, beauty, nail, beauty, micro-finish, fitness, health, photography and other service industries.

Baidu glutinous rice and Boca software to create a beautiful O2O win-win ecology

In April, Baidu glutinous rice and the country's largest beauty management system service provider Boka Software reached a strategic cooperation, Boca will be a Baidu 第三方米 third-party service partner to fully access the "glutinous rice +" O2O ecological alliance system. The two parties will work together to create online and offline traffic management and overall marketing solutions for US merchants. This collaboration demonstrates a new ecological environment in this area.

Pretty Cat Hosts "2016 Pretty Cats Network Makeup Creation Competition"

At the beginning of 2016, in order to celebrate the first anniversary of the launch of the pretty cat, the beautiful cat specially held the “2016 Pretty Cat Network Makeup Creation Competition”. The theme of this competition is “The Carnival Party of the Comet”. Different from the traditional offline organization form, the Qiaozi has taken advantage of the freedom and openness of the Internet to truly achieve “all-people participation, national creation, and national selection”.

58 home to buy Dudu nails

On February 17, 2016, 58 arrived home to announce the merger of Dudu nail art. The US O2O market, represented by nails and beauty, is accelerating a new round of reshuffle. After the merger, the Dudu nail brand will remain and operate independently. Through this merger, 58 home will continue to expand its advantage in the field of nail art. The two sides will enhance market competitiveness through complementary resources and further increase market share.

China's US industry O2O industry map

In-depth interpretation: 2016Q1 China Medical Aesthetics O2O Industry Research Report (graphic)

China Shangmen Meiye O2O Application Service Classification

In-depth interpretation: 2016Q1 China Medical Aesthetics O2O Industry Research Report (graphic)

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