The cold wind whistling outside the window, the window was full of enthusiasm. On December 2, 2015, a celebration was held at Sunshine 100 in Beijing Youke Workshop. Applause and cheers, the protagonist of the debut - Kangxi Technology in the Jingdong Financial's equity crowdfunding platform online, quickly obtained over-raised, the amount of financing within 20 hours broke through 10 million, the amount of approval was 11.11 million, called "small kill The speed, not only for product development, team expansion and marketing reserve funds, but also become a model for a reliable investment project.

Into the elderly market with smart bracelets, from the anti-lost elderly to intelligent companionship, Kangxi Technology, established in 2014, successfully completed the product crowdfunding of Kangxibao bracelet in May 2015, with “hardware sales + smart retirement” "The business model and strong execution team, deep into the smart pension market, as of November 2015, the amount of product orders received has exceeded 10 million yuan, widely praised by the market. As a dark horse stock in the smart retirement field, Kangxi Technology won the honor of “Dark Horse Selection – Smart Enjoy the Year” on the “2015 Black Horse Selection List”.

China is in the period of rapid population aging. By the end of 2014, the number of elderly people over 60 years old has reached 212 million, and the annual growth rate is about 10 million. It is estimated that the elderly consumer market will reach 5 trillion yuan in 5 years. Faced with such a huge demand for the aged industry, traditional health services are difficult to support. Kangxi Technology puts forward the concept of “smart and enjoy the old”, focusing on the consumer market of the elderly, and is committed to solving the family communication and health management of the elderly, and Innovate and build an ecological model of vertically integrated “Kangyi platform + content + smart wear + application”.

OFweek Medical Network

Kang Hao Technology Founder Duan Ran

Doing education in the past ten years, doing health in the last few decades

“One night in 2013, when I went home and saw my father sitting on the sofa with a cane next to me, I realized that his leg has been suffering for some time. At that time, I felt very uncomfortable and felt that I was a parent. There are too few things to do, and I will not express my concern for them.” Duan Ran, the founder of the continuous entrepreneur and Kangxi Technology, remembers the unforgettable night.

Previously, she worked as a Chinese medicine company for two years in the health management of chronic diseases for the elderly. She has been doing business for ten years. Scorpio is busy with his work and neglects to ask about his parents' physical condition. “The old man’s distressed children’s minds made them choose to be happy and not worried. I always blame myself for thinking about that scene.”

Since then, Duan Ran’s mind has become more and more determined. “I want to make a product that is easy for parents to use and become a medium for family transmission. For example, when the weather is bad, we remind parents to go out carefully; when parents are sick, we remind him to take medicine.”

Duan Ran talked about the original intention of this business, "I was determined to do the health of the elderly, to do something for my parents, the parents of my neighbors and the parents of China, so I chose to do the health of the elderly. of."

After determining the direction of entrepreneurship, in the first half of 2014, Duan Ran began the promotion and integration of the project. Among them, the most important one is the product development and team building. After groping, Duan Ran and the team confirmed this "love product" as a smart bracelet.

Thus, Duan Ran’s entrepreneurial life has been divided into two paragraphs. He said, "The first ten years of education, I hope to be healthy for the next few decades."

Kang Yubao: smart wearable device for the elderly

In May 2015, Beijing, the flowers are fragrant. The International Pension Service Expo opened as scheduled, and a smart bracelet for the health management of the elderly, Kang Yubao, was unveiled. It comes from Duan Ran and the Kangxi technology he founded. In the same period, Kang Yubao went online in Jingdong crowdfunding and invited the public to experience the crowdfunding price of 258 yuan.

Standing in front of the booth, the cuffs on the right side were uncovered, and the wristband with a golden disc was exposed at the wrist. The round design had no screen and there was a button in the center of the bracelet. The interface is simple and easy to understand; the strap has a unique flexible fiber band that gives the elderly the most comfortable feel. When you wear it, you only need to use it like a watch, no need to do anything else.

Duan Ran introduced that Kang Yubao's demand for Alzheimer's disease (a type of Alzheimer's disease) was cut from the anti-lost and health management bracelet, which took about one year to develop.

From the perspective of user experience, Kang Yubao fully complies with the behavioral habits of the elderly, and is simple to fool level in the interaction, giving detection and reminder to health, maximizing the function, and conforming to the aesthetics of the elderly. . Its design and color matching are based on durability and comfort. It can be used normally for more than three days with a single charge, mainly with a gold body with a silver or silver body and gold. The internal communication module is connected through the SIM card, reminds the elderly to exercise, take medicine, etc. by voice, and can optically collect human body data.

"We found that there are about 10 million people in Alzheimer's disease in China. Their pain points are particularly clear, that is, they are preventive." Therefore, Kang Yubao's functional positioning is anti-lost and health management, providing intelligent equipment for the elderly. And management plan.

Duan Ran explained: "Most of the smart devices on the market, regardless of product design or marketing concepts, are built around young people. Our team hopes to provide services for the elderly, monitor the location of the elderly, and the air index of the location, blood oxygen, Pulse rate, health, sleep, exercise and other data." In the environment with cell phone signals, Kang Yibao passed these data to their children's WeChat, and the location of the old man's whereabouts is clear.

Kang Yubao's philosophy is to collect data through wrists, so that children far away from home can gain insight into the health of their parents from the data, and through the processing of smart chips, the core data will be stored for a long time, recording specific time, specific location, etc. Changes in the type of data, and speculation of the individual's individual health planning program, you can understand the parental health index anytime, anywhere.

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